CD, DVD, Blu-ray and USB Duplication, Replication & Printing Services

Archived News - 2008

• 11/24/2008 - Get Plugged In - Custom USB Drives
• 09/30/2008 - Debunking the Myths: Intellectual Property Rights
• 09/04/2008 - Spinergy Completes ISO 9001:2000 Re-certification
• 09/03/2008 - Spinergy Unveils Company Ethics Policy
• 08/28/2008 - Spinergy Celebrates 25 Years of Serving the Business Community
• 04/01/2008 - Digital Distribution: Friend or Foe?

Get Plugged In - Custom USB Drives

November 24, 2008 - Long a mainstay in portable storage, USB drives are now reaching the masses. Consumers and businesses alike utilize USB drives for quick and easy file storage and sharing. Whether blank, custom-printed or laser-engraved, a variety of USB drives and capacities are available for every purpose.

Deliver product catalogs, software, exclusive music releases on custom-branded USB drives. Distribute sales or training materials or complement your existing collateral with branded drives. They're portable, they're easy to use and they reinforce your brand with every use.

Spinergy has significantly expanded its USB duplication capacity, allowing for quick uploading of your custom content.

• Plug and Play - Share important files quickly and with ease
• Make an impression with USB trade show give-aways
• Sales presentation leave-behinds
• Distribute training resources and updates
• Lock down content for increased brand awareness and staying power
• Keep your name in front of clients with custom printing or engraving

Debunking the Myths: Intellectual Property Rights

September 30, 2008 - Myths abound regarding the requirements for content duplication and/or replication. Spinergy is committed to ensuring that projects submitted for duplication or replication adhere to applicable copyright and intellectual property laws. We require a completed intellectual property rights form with each new master CD or DVD. In cases where the master contains third party material, a mechanical license or release is also required.

Any content that is not original to you must be licensed-or a release granted-from the original copyright holder prior to duplication or replication. Items that require licensing include cover songs, sound sampling (regardless of length), third party software, and photos or other artwork that may be owned by someone else.

Contrary to popular belief, the distribution method of the work does not change the disc author's responsibility for obtaining a mechanical license or licensing agreement for the copyrighted content. Discs sold in a retail environment and discs handed out within an organization (for profit or not-for-profit) must abide by the same rules and regulations.

The Internet has made obtaining the appropriate releases much less burdensome. In most cases, you can request a release and pay any required royalties through one of many online clearinghouses, or in the case of third-party software, directly through the software developer's website.

When submitting your project for duplication or replication, you will need to include proof of licensing–in the form of a mechanical license or copyright release agreement–along with the intellectual property rights form.

Spinergy Completes ISO 9001:2000 Re-certification

September 4, 2008 - In 2007, Spinergy began a process of standardizing its internal processes and quality control measures in an effort to become ISO 9001:2000 certified. Since completing the initial audit process and achieving ISO 9001:2000 certification, Spinergy has implemented many efficiencies as part of our continual improvement initiative.

Spinergy is proud to announce that we have successfully completed the 2008 re-certification audit process. Our focus remains on maintaining the highest quality standards and always striving to improve our processes.

Spinergy Unveils Company Ethics Policy

September 3, 2008 - Over the years, business ethics has been a cornerstone of Spinergy's business philosophy. In January 2008, we formally documented our continuing commitment to corporate ethics as a way to:

• Document our company's standards and expectations
• Effectively communicate those standards and expectations to our employees, customers, and the community at large.

As a member of several industry associations, it is our goal to conduct business in a manner in which all laws and policies are complied with, diversity is respected, and where communication with our customers is open and honest.

Spinergy Celebrates 25 Years of Serving the Business Community

East Rochester, NY - August 28, 2008 - Spinergy, a turnkey CD/DVD service provider located in East Rochester, is proud to celebrate its 25th year in business. Established in 1983 by Mary and Gary Reeves as GR Associates, the company re-branded as Spinergy in 2001 to better reflect its position as a leading provider of CD/DVD replication, duplication, printing, packaging and fulfillment services.

Originally established to provide packaging solutions to the software industry, the company expanded into floppy disk duplication, and later entered into CD & DVD duplication, CD-ROM replication and screen printing. Spinergy has continued to expand its service offerings, increasing duplication and replication capacity, and adding new equipment such as a full color direct to disc digital press.

Additionally, Spinergy achieved ISO 9001:2000 certification in 2007, underscoring the company's commitment to delivering quality products and services.

"Spinergy's growth can be attributed to our customer-centric approach," said President Mary Reeves. "We have grown as our customers' needs have. We respond to those needs by developing value-added solutions that address customers' unique circumstances."

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Spinergy is a full service electronic media service provider located in East Rochester, New York, providing CD and DVD replication, duplication, and printing services.

Digital Distribution: Friend or Foe?

April 1, 2008 - Much has been said about the proliferation of digital distribution of information. Some have called the trend "the beginning of the end" for CD/DVD media as we know it. While the relationship between digital distribution and the more traditional method of content distribution via optical media may appear adversarial in nature, a closer look reveals a symbiotic relationship between the two methods.

Liken the distribution debate to that of the commercial printing industry during the advent of CDs. Many printers viewed optical media as a threat. As time and technology evolved, printers began offering CDs as an additional product offering, revenue source and extension—not as a replacement—of their core business. Optical media provided a complementary content delivery vehicle for clients' message in conjunction with the printed piece.

Not unlike the example above, the accessibility of the Internet turned the traditional model of journalism upside-down. Circulation departments cringed as consumers began demanding online, real-time content. The industry turned the corner when they married traditional methods of distribution with new technology to offer more robust and engaging content.

Such is the case with digital distribution and CDs and DVDs. Rather than pitting the two delivery methods against each other, they can play complementary roles. For example, content can be delivered to a prospect or customer via CD or DVD with links to additional or exclusive content on a web site. Linking content also allows marketers to effectively drive web traffic and track return on the investment (ROI).

There will always be those who prefer a physical, tangible product, and those who will seek content at the click of a mouse. The goal is to engage both camps in your communication and distribution strategy. Contact your representative for insight on how to effectively combine traditional and forward-thinking distribution methods.