At a recent gathering of printers and advertising professionals, Grey Direct Chief Executive Lawrence Kimmel proclaimed mass marketing "definitively, absolutely, officially, clinically dead." Mass marketing is giving way to more targeted, personalized campaigns.
Spinergy offers solutions to personalized marketing approaches with variable data capabilities. Variable data means that information unique to the customer or consumer is contained on each CD. This could include either the text (label) on the surface of the disc or the content (data) on the disc, or both. This variable data results in a personalized message directly targeted to your potential recipient. For companies that require the flexibility of frequent, smaller runs of discs, Spinergy offers a full line of high performance CD duplication equipment and DVD duplication equipment.
More information on our duplication equipment technology solutions may be found at http://www.spinergymedia.com/Products/Product.aspx?ID=8.